published: February 26th, 2010
Polish and Release Early Release Often
CAUTION: Meandering editorial follows…
I’ve been trying for a week to write a post about the recent demo/Android talk I did (along with Mike Koss and Alberto Fonseca) with the Google Technical Users Group in Seattle (huge thanks to Mike Koss for setting this up!) earlier this month. There’s a comment I made in this talk that has been hounding me ever since. Since then I’ve wanted to expand on it and make it clear what my position is. At about 1:08 into the video, I made it sound like getting something out the door is more important than making sure it’s polished. I strongly believe in the release early and release often mentality. I have been on far to many projects that have belabored releasing because of some assumed polish that needed to be done. Whether it was that one more magical feature, or that one more must fix bug, there was always something holding back the release date. I certainly respect those companies that have the resources and skills to pull the “make sure it’s polished” standard…one of these companies is of course Apple. They have an awesome sense for design and what customers want, and they have the resources to develop in house and behind closed doors….I don’t…I don’t even have the resources to hire a decent graphic designer or QA person, and if I spent all my time worrying if a certain icon looked pleasing or if that one bug was a show stopper, I’d never, ever get anything out the door. So as a single developer trying to make the simplest product, I gotta just put it out there and see how it does. Maybe it’ll suck? Or, maybe for whatever reason it won’t gain traction. But wallowing in “does it have enough polish” land doesn’t answer anything, so I choose to get it out the door, and the Android platform allows me to quickly do this.
Maybe I’ll stumble upon that one app that is an overnight success and is so nicely polished that everyone wants to pay me 99 cents for it, but I’m not betting on it…and that statement doesn’t make me feel any less talented then the person who does make that overnight success app. That person was just luckier to came across (for whatever reason) that one idea that they stuck with and where able to pull off! And I hugely congratulate them on their success!
Hope you enjoy the little talk we had at Startpad….here’s the link if the embed doesn’t work
